Program Agenda

7:30 – 8:00 am
Registration Open, Networking Continental Breakfast, Introductions & Expectations
8:00 – 8:15 am
Welcome & Introductions
Speaker: Ed Treacy,
Vice President, Supply Chain Efficiencies, PMA
8:15 – 9:00 am
Setting the Stage
Speaker: Sherri McGarry,
Foodborne Outbreak Coordinator, FDA

A representative from the U.S. Food & Drug Administration will address the difficulties they are experiencing with the current traceback system.

9:00 – 9:45 am
Meet the New PTI
Speaker: Ed Treacy,
Vice President, Supply Chain Efficiencies, PMA

Understand the events led up to the formation of PTI, why traceability has become so important to our industry and the PTI milestones.

9:45 – 10:00 am
Networking Break
10:00 – 11:00 am
Overview of all Industry Traceability Initiatives
Speaker: Angela Fernandez, GS1, US

Learn how the scope of the electronic traceability movement is broader than fresh produce, encompassing mpXML, Seafood, Floral, Deli/Dairy/Bakery and Foodservice, and what traceability measures those industries are taking.

11:00 am – Noon
Traceability Success Stories
Speakers: Walter Ram, The Giumarra Companies;
Jamie Strachan, President, Growers Express;
& Gary Wishnatzki, Wishnatzki Farms

Hear firsthand accounts from the grower side on how using traceability/PTI has benefitted their company and improved operations.

Noon – 1:30 pm
Networking Lunch & Sponsor Demonstrations

Network with other attendees while you lunch. Afterwards, observe demonstrations of the participating sponsors' traceability solutions.

1:30 – 1:50 pm
Traceability from the Buyers' Perspective
Speaker: Amy Boelens, Superior Sales

This session will cover the retailer support of PTI

1:50 – 2:45 pm
Buyers Discussion Panel
Moderator: Ed Treacy, PMA
Panelists: Amy Boelens, Superior Sales
& Steve Wright, Spartan Stores, Inc.

2:45 – 3:15 pm
The Foodservice Side of the Plate
Speaker: Dave Devlin, U.S. Foodservice

Up to this point, much of the discussion has been focused on retail. What about foodservice? This session will delve into the foodservice side and how that industry is using traceability for even more benefits.

3:15 – 3:30 pm
Refreshment Break
3:30 – 4:30 pm
Fact or Fiction: Myths & Misconceptions of PTI

Discover and discuss the twelve biggest misconceptions surrounding traceability and PTI. Join Ed Treacy as he facilitates a panel discussion debunking common myths regarding this hot topic. Panelists will include the day's previous speakers.

4:30 – 5:00 pm
Conclusion & Wrap-Up

Armed with a plan of action developed with the aid of the conference summary and final Q&A, you can return well-equipped to start, or continue, your company's PTI implementation.